Calp 2020: a global strategy for a sustainable tourism model
February – December 2013
In early 2013 the Town Council of Calp, in Alicante, announced an international tendering for new ideas to conceive and revitalise the historical centre of the town. That was done in order to promote the restoration of the space, mobility and accessibility and to improve energy efficiency. In short, as explained by the mayor César Sánchez, the idea was to turn Calp ‘into a better town; a fair, creative, ecological, human, plural and close place. A sustainable town’.
The contest contest was in line with the plan “Calp Sustainable Town” in order to place the town among the tourist cities par excellence providing citizens with an economic welfare and opportunities. Additionally, the study and proposals were to relate the historical centre with the rest of the city and its surrounding areas, so to create a broader, integrated tourist circuit.
Three were the approaches to integrate in order to fulfill the objectives of the competition:
– Economic approach: proposing and undertaking short and medium-term actions for the economic revitalisation of the Old Town.
– Social approach: looking for alternatives from a social approach in order to dynamise the Historical Centre and promote its residential appeal.
– Environmental approach: formulating environmental alternatives in order to promote and help to achieve the above-mentioned proposed objectives.
Project Leader – Jorge Lopez
Coordinator – Felipe Lanuza
Associates – Carlos Alvarez, Enrico Baldetti, Marcella Iannuzzi, Celine Maisonnueve, Yiorgos Papamanousakis, Angeliki Zervou
The revitalisation of cities need something beyond isolated physical interventions or city-marketing operations. It rather has to do with the process in which communities, authorities and private agents work together in time, committed towards the improvement of the urban environment.
Our proposal sought to set up the conditions in which this very process could take place and evolve in benefit of the city of Calp and its inhabitants. According to our idea, institutions were at the core of this scheme, therefore the creation a new institutions constituted the starting point of a process of transformation based on the following five actions
1- The creation of a circuit of trekking paths linking the Old Core with the rest of Calp’s countryside landmarks, combining the old routes with the new touristic tracks, taking advantage of the central position of the Old Core. Key institution: the House of Paths.
2- The implementation of a hostelling network disseminated within the Old Core, using available spaces, houses or rooms to place its facilities and function along with the rest of its urban life. Key institution: the Hotel Network.
3- A series of events and activities to be arranged in the Old Core and the circuit of paths, renewing traditions and bringing the attention of citizens and tourists. Key institution: the House of Paths.
4- A set of physical interventions in the public space consisting mainly in the transformation of three squares in the perimeter of the Old Core into the gates to connect it with the rest of the city. Key institution: the Municipality.
5- A set of policies and regulations of different kinds able to guide and reinforce the development lead by the other four actions, at the same time protecting and enhancing the value of its traditional buildings and streets. Key institution: the Municipality.
For the full proposal, please CLICK HERE (pdf in Spanish)